Super Bowl ads 2012: Volkswagen, Star Wars team up again in ‘The Dog Strikes Back’

The Green Bay Packers held on the beat the Pittsburgh Steelers in Super Bowl XLV — a game many NFL fans won’t soon forget. But for others, the lingering image of last year’s Super Bowl was that off a little boy, struggling to harness the power of ‘The Force’ in a smash-hit commercial from Volkswagen. Read full article >>

Behind the scenes of VW's Super Bowl spot

If you can't get enough of dogs , Star Wars and/or Volkswagen , check out "The Making Of: The Dog Strikes Back Commercial," which goes behind the scenes of VW's Super Bowl XLVI spot, "The Dog Strikes Back." "Animal actor" Bolt, a St. Bernard/Australian Shepherd mix who donned a fat suit to play "dog as metaphor" in the commercial, has a particularly cute reaction at 5:52 when asked how he feels ...

Why the New Star Wars Volkswagen Super Bowl Ad Is a Travesty

I was excited as the next Star Wars fan to get a sneak peek this week of the new “The Dog Strikes Back” Volkswagen ad that’s set to debut at the Super Bowl. Like the big hit of last year, “The Force,” a clever ad that featured a Darth Vader-dressed kid frustrated when his Dark Side powers don’t work (until Dad makes his day by starting up the family’s VW Passat with his remote), I was thrilled ...

The dog strikes back in Stars Wars VW Beetle ad

Volkswagen Super Bowl ad featuring the dog strikes back

Volkswagen Star Wars Super Bowl Commercial Dubbed 'Dog Strikes Back' (VIDEO)

Volkswagen's 2011 Super Bowl commercial featuring a young boy imitating Darth Vader won the heart of America and ultimately went viral. This year Volkswagen is hoping to build on the success of that ad by staying with the Star Wars theme but featuring a new protagonist: an overweight dog.